As financial services increasingly becomes an online experience for most customers, it’s vital that providers maintain the personal service experience – without that, customer loyalty is hard to maintain. Using SAP Analytics allows you to target customers with promotions and campaigns based on their data, and even reactivate dormant customers. You can hear how Aviva uses SAP Analytics to acquire new customers with a high lifetime value in the video below.
Whether you are selling loans, insurance, pensions or any other financial services, the time between the customer application and your decision can be the difference between winning and losing the business. Analytics helps you improve the quality of your decision making and accelerate the process with access to real-time data and risk analysis.